She is an expert in shopping for herself and now Petra Ecclestone has another excuse to indulge in a spot of retail therapy - making purchases for her daughter.
The 24-year-old heiress and her husband James Stunt headed to a baby shop in Hollywood, Los Angeles on Monday and Petra was sporting her signature shopping style in workout wear and trainers.
The couple emerged with a number of bags from upmarket boutique Bel Bambini with plenty of goodies for their daughter Lavinia.
Although the products in the store are pricey, money is no object for Petra, who is heiress to a billion pound fortune.
Petra dressed in a casual outfit for the shopping trip and wore a pair of black cropped exercise trousers, a black vest and a denim jacket.
As ever, she carried the ultimate Ecclestone accessory, a Hermes birkin bag, this time in sky blue.
The blonde gave birth to her daughter Lavinia in February and has been busy getting used to being a new mother.
Petra will also, no doubt, be helping her sister Tamara, as she prepares for her wedding to Jay Rutland, in just a few weeks time.
The youngest Ecclestone sister married her husband James Stunt in a lavish ceremony, in Odescalchi Castle, Rome.
The Ecclestone uniform: Petra carried her staple Hermes birkin bag, this time in a sky blue colour
The wedding reportedly cost £12 million and no doubt Tamara will be eager to top her sister's big day.
Tamara and Jay have only been engaged for three months but it seems Tamara is determined to celebrate their union in extravagant style.
According to reports the brunette has offered Sir Elton £1 million plus expenses to perform for guests when she marries Jay.
It would see the Oscar-winning singer top a star-studded line-up of performers including Lionel Richie and DJ Calvin Harris at what is shaping up to be one of the biggest society weddings of the year.
More than 150 guests, including Princesses Beatrice and Eugenie and their mother Sarah Ferguson, will be flown to the South of France on a chartered jet for the three-day wedding at the Grand Hotel Du Cap Ferrat on June 10.