If you've been lucky enough to splash out a few thousand pounds on a Hermes Birkin bag in this season's brightest blue, you might want to look away now.
Because the Kardashians have taken this style (already a favourite of theirs) in this particular colour and clasped it to their collective bosom.
Always fans of the over coordinated look, the Smurf-coloured tote was first spotted in abundance last week at a Dallas Mavericks game.
Both Khloe, 27 , and Kris Jenner, 56 , chose this carry all for the game, and it's no coincidence that it ties in with the blue colour of the Mavericks, who boast Lamar Odom, 32 , currently amongst their ranks.
Kim, 31 , stuck to her black Hermes for the game, perhaps unwilling to extend the cheerleading into the realm of accessories.
But the gung-ho matriarch of the clan is taking her support of her son-in-law a step further by making the luxury item a regular feature.
She was proudly displaying the Mavericks blue as she jetted into Miami today, and it is was the stand-out colour in an otherwise black outfit - right down to her obsidian finger nails.
Kris was chipper despite the tumultuous time her family have been having